Here is the questionnaire that we gave out to a few students before even creating our music video.
We have made a questionnaire to find out what our target audience and what they expect from a music video of their favorite genre of music.
Here are the results of my questionnaires.
1. Age:
16-1
17-8
18-3
2. Favourite Genre (more than one choice):
Rock- 3
Jazz- 0
Alternative Rock- 5
Metal- 0
Pop-2
R&B- 4
Country- 0
Other- 3
Nu-Soul
Folk
Most things
3. What type of music video?:
Funny-8
Sad-1
Exciting-2
Thriller-1
Action-1
Adventure-0
Other-2
Epic
Good ones
4. What do you like to see in a music video?:
Originality-9
Special Effects-3
Band shots-5
A storyline-4
Extreme angles-0
Band Promo-0
Other -0
5. How is it consumed?
Online-4
Radio-5
Music channels-7
iPhone or iPod apps-0
Download-9
CD's-3
Other-1
All
6. Is there any music channels you like to watch?
Yes-9
No-3
If yes please state-
Viva
Kerrang x 3
NME
MTV Base
Kiss x 2
MTV
Hits
T4
4music x 2
Skuzz
Thank you for filling out our questionnaire.
From the results we could determine that most people prefere Alternative rock and the second favourite was RnB. In question 3 it also seems that people prefer music videos to be funny rather than any other genre. Question 4 also it seems people like to see originality in their music videos as well as band shots and i also think band shots are expected as it is a convention that nearly every music video follows. In question 5 it seems that most people consume their music by either downloading through the Internet or by watching music channels. I think over all our results would be a lot more accurate if we had more people as well as a varied age range and gender as i think our results were good but we only had 3 males and 7 females so it was not as accurate as it could off been.
In Adrew Goodwins book on the rise of MTV, he mentions key points that can relate toour music video for example "There is a realationship between the lyrics and the visuals (with visuals either illustrating, amplifying or contradicting the music), There is a relationship between the music and the visuals (again with visuals either illustraiting, amplifying or contradicting the music), Particular music genres may have thier own music video style and iconography (such as live stage performance in heavy rock), there is a demand on the part of the record company for lots of close-ups of the main artist/vocalist, The artist may develop their own star iconography, in and out of their videos, which, over time, becomes part of their star image, There is a likely to be a reference to voyeurism, particularly in the treatment of women, but also in terms of systems of systems of looking (screens within screens, binoculars, cameras, etc), There are likely to be intertexual reference, either to other music videos or to films and TV texts." taken from BFI education book by Pete Fraser, these points distinguish the music video as a form. Knowing all these points it also helped us to create out musiv video to fit with coventions that the audience expect and this helped us also if we wanted to break these conventions.
Here is the second questionnaire that we did after we showed the music video.
1. Male Female
2. Age
15 16 17 18+
3 What is your favourite music genre? (multiple choice)
R&B Dance Rock Alternative Metal Pop Indie Jazz Country Other
If other please state.........................................................................................................................................
4. Do you think that our music video portrayed the message of the song?
Yes No
5. What do you expect to see in a music video?
Social effects Band shots Slow motion Storyline Animation Close ups Band members playing as the characters Other
If other please state.........................................................................................................................................
6. Did you think that having 3 people play all of the characters in our video a good idea?
Yes No
7. Do you think the mix of humour and adult themes worked?
Yes No
8. Did you find our video offensive?
Yes No
Below is the results of this questionnaire
1. Male-10 Female-11
2. Age
15 16-2 17-13 18+-6
3 What is your favourite music genre? (multiple choice)
R&B-13 Dance-6 Rock-8 Alternative-10 Metal-3 Pop-10 Indie-15 Jazz-2 Country-3 Other-1
If other please state- "Filthy Dubstep"
4. Do you think that our music video portrayed the message of the song?
Yes-19 No-2
5. What do you expect to see in a music video?
Social effects-6 Band shots-15 Slow motion- 4 Storyline-14 Animation-3 Close ups-7 Band members playing as the characters-11 Other
If other please state.........................................................................................................................................
6. Did you think that having 3 people play all of the characters in our video a good idea?
Yes-21 No
7. Do you think the mix of humour and adult themes worked?
Yes-21 No
8. Did you find our video offensive?
Yes No-21
With this questionnaire we had a lot more people so the results were more varied and accurate. We can also see that most of the people that came to watch our music video liked indie music as well as RnB music. We also found out that people who came to watch our music video also had a varied taste in music as the majority of people put more than one favourite type of music. It also seems that some 19 out of 21 people thought that our music video portrayed the message of the song this can be linked to Stuart Hall's Receptionist theory with encoding and decoding and how audiences decode media in all different ways. A lot of people do expect to see band shots and a storyline as well as close ups and these conventions are expected and there is evidence of that with the results we have got. We also found out by breaking the convention of using the same person to play different characters was a good idea according to the audience and that the mix of humour and adult themes worked. With this combination we found that no one was offended by the issues that we raised in our music video.
